We treat all of our search engine optimization efforts as projects. As such all of our internet marketing consultants apply strict project management processes to ensure we deliver our work in a timely fashion and within our quality standards. Recently. the PM Podcast released an episode on the subject of Authority. I thought it was quite interesing and of universal value to almost any business. As such, I thought I’d share it with you. You can listen to the episode on your computer by following this link: