Welcome to the Social Media Roundup, where we count down this week’s top social media stories. Stay tuned each week to find out what’s hot in the social world – and we ain’t just talkin’ about the fire emoji, ya feels me?
New This Week! June 15th – 19th, 2015
- Twitter Gets More Shoppable With Product Pages And Collections: Hoping to make it easier for users to discover products and places, Twitter has announced new product pages to provide additional information about potential purchases. With a single tweet, curators will be able to link their audience out to hand-picked product pages.
- Twitter Wants You To ‘Favorite’ Tweets With Hearts Instead Of Stars: Taking a page from AirBnb’s early playbook, Twitter has started to roll out a new heart-shaped ‘favorite’ button for users of its Android app. The slight design change is one of Twitter’s latest experiments focused on increasing engagement on its platform.
- Facebook Makes Ad Manager, Power Editor Easier To Use: Marketers rejoice! Facebook has recently updated its Ad Managed and Power Editor platforms in an attempt to streamline the process of building news feed ads.
- Twitter’s Project Lightning Will Showcase Human-Curated Trending Tweets: Twitter is deploying a crack team of editors to create trending topic feeds that are more easily digestible. The platform hopes that its curated feeds will be enough to shake things up and draw in new users.
Excited for Twitter’s new features? Let me know in the comments!
